About Us

AITRA is globally recognised as one of the fastest growing integrated diamond supply chain groups. Our multinational operating entities are strategically located across 12 countries and are responsible inter alia for procurement, warehousing, processing and manufacturing of finished goods. We also specialise in transporting and distributing our products, driving brand growth.

Respect
Respect for commonalities and differences is a core founding principle of our business. We believe that for AITRA to gain respect as a company, we must first give it to others – including our employees, customers, service providers, bankers, investors, governments and aid agencies.

Integrity
Our transparency, consistent principles and work standards inspire trust in all who interact with our Group.

Efficiency
We are continuously improving ourselves as we build a truly sustainable business in an increasingly competitive regional and international market.

Fairness
AITRA operates in developing economies, where daily life is often a struggle. The small scale farmers of these regions are critical contributors to the ultimate success of our company, and by working together honestly and fairly, we build the foundations for mutually beneficial long-term growth.